Trademark guides

10 everyday words that are registered trademarks, who owns them, and what to write instead. Each one links the registration, court case or brand statement it’s based on.

WordOwnerEtsyeBayAmazon
ChanelChanelAvoidAvoidAvoid
DisneyThe Walt Disney CompanyAvoidAvoidAvoid
OnesieGerber Childrenswear LLCAvoidAvoidAvoid
PokémonThe Pokémon Company / NintendoAvoidAvoidAvoid
SmileyThe Smiley CompanyAvoidAvoidAvoid
StanleyPacific Market International (Stanley)AvoidAvoidAvoid
Super BowlNational Football League (NFL)AvoidAvoidAvoid
VelcroVelcro CompaniesAvoidAvoidAvoid
YetiYETI HoldingsAvoidAvoidAvoid
Taco TuesdayNone since July 2023 (formerly Taco John's)SafeSafeSafe

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