Trademark guides / Stanley
Is “Stanley” safe to use on Etsy?
No, not unless you’re selling the genuine brand. “Stanley” is a trademark of Pacific Market International (Stanley).
"Stanley cup/tumbler" refers to Stanley's trademark. For other brands, describe the size and features instead.
Why it’s a problem
Stanley's maker joined Amazon in late 2024 to sue sellers of counterfeit cups bearing the Stanley trademark. Tumbler listings that borrow the name for other brands are a known target.
What Etsy does when it’s reported
Etsy removes a listing when a rights owner files an intellectual property report, and you can only respond afterwards with a counter notice. Repeated reports against the same shop can lead to suspension.
Etsy's Handmade category makes this worse: sellers describe their own designs with popular words, and some of those words belong to someone.
What to write instead
- 40 oz tumbler with handle
- insulated travel tumbler
- straw tumbler
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against Etsy’s own rules and every term in our trademark list.
Related
Source: PPAI: Stanley maker teams with Amazon to sue counterfeiters
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.