Trademark guides / Yeti
Is “Yeti” safe to use on eBay?
No, not unless you’re selling the genuine brand. “Yeti” is a trademark of YETI Holdings.
"Yeti" is YETI's trademark. For other brands, say "insulated tumbler".
Why it’s a problem
YETI actively pursues lookalike drinkware. In 2020 YETI and Amazon jointly sued sellers of counterfeit YETI Rambler products. Calling a non-YETI tumbler a "Yeti" invites the same scrutiny.
What eBay does when it’s reported
Brand owners report listings to eBay through its Verified Rights Owner (VeRO) program, and eBay removes the reported listings. Repeated removals can restrict or suspend your account. eBay's search manipulation policy also bans comparing your item with other brands' products.
eBay titles are only 80 characters, so sellers squeeze in popular keywords. A trademarked keyword in the title is the most visible place to be caught.
What to write instead
- insulated tumbler
- stainless steel tumbler
- vacuum-insulated cup
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against eBay’s own rules and every term in our trademark list.
Related
Source: JURIST: Amazon and YETI sue over counterfeit sales
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.